Director, Sales and Marketing – European region

GRI is a leading industrial tire manufacturer in Sri Lanka. We have been supplying solid tires to more than 50
countries worldwide since 2002. GRI has sales offices and warehouses in the United States, France, Germany,
Netherlands, United Kingdom and Australia. Our state of the art factory in Sri Lanka employs the latest technology
and the highest quality norms to produce some of the finest tires in the industry.


GRI tires are used in the most famous forklifts around the world. We also produce solid tires for port trailers, airport ground equipment and skid steer machines. Furthermore, GRI is the largest producer of solid excavator tires in the world, supplying to major OE manufacturers in Europe. A track record for high quality, bold initiatives and sound innovation have taken our brands to the top of a customer’s choice and made GRI a world-class company. GRI remains committed in its pursuit of excellence, producing some of the finest tires in the industry.


The Role:
• Lead the sales and marketing function of GRI in Europe and Eastern Europe.
• Develop current customers and seek new customers.
• Manage the overall GRI business in Europe/ Eastern Europe.
• Strategic vision to lead the next phase of GRI growth in Europe.
• Ensure strategic plans and business plans are implemented effectively to achieve desired goals.
• Achieve sales, marketing, financial and operational objectives.
• Key target of gaining access into the forklift OE business
• Monitor and report results to GRI senior management in Sri Lanka.


The Candidate:
• Broad experience in sales and marketing of industrial tires in the region
• Extensive knowledge in industrial tire business and commitment to generate results.
• Proven people leadership, team orientation and managerial experience.
• Dynamic and accomplished professional who inspires confidence and leads by example.
• Excellent communication and negotiation skills.
• Good knowledge of German and English.
• Previous experience in OE Sales would be an added advantage GRI will offer a very competitive remuneration and benefits package.


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